Flagship program
Brand Grid Intensive
A six-week working cycle for teams who need Brand Strategy Consulting that produces a page, not a performance. Informational fee: NT$ 86,000 per seat. Private teams quote separately.
What you walk out holding
A one-page brand grid with locked cells for audience, offer, competitive frame, proof, tone, and a banned-claim list. Agencies receive the same sheet you use internally.
- A claim inventory taken from live sales language, not from a blank canvas.
- Three objection drills recorded as written answers, not as slogans.
- A 90-day stewardship note: which cell you may reopen, and which you will not.
Modules
Week 1 — Claim harvest
We scrape decks, packaging, and founder interviews. Contradictions stay on the wall.
Week 2 — Audience cells
Jobs-to-be-done in your actual pipeline, not persona theater. You name who you will disappoint.
Week 3 — Offer and frame
Category language versus the job you really win. Competitors plotted by proof, not by logo size.
Week 4 — Proof ladder
Every remaining claim must point to evidence you can show this quarter.
Week 5 — Tone and bans
Voice range, forbidden adjectives, and the sentences that currently waste homepage space.
Week 6 — Grid lock
You present the sheet to a skeptical guest. Edits happen in the room. The file is dated.
Instructor
Liang Yu-chen
Yu-chen has led brand systems for hospitality groups and industrial exporters operating from Taiwan into ASEAN and Japan. She treats Brand Strategy Consulting as editorial work: cut until a sales lead can repeat the grid without notes.
Fee note
Published cohort fee is NT$ 86,000 per participant, billed before week 1. The fee covers live rooms, written critiques, and the final grid file. It does not cover photography, trademark filing, or media buying. See Fees for other formats and Refunds for eligibility.
Questions we hear before week 1
Do we need a designer in the room?
No. Designers are welcome in week 6 if they will inherit the grid. Visual production is not the subject of this program.
Can one person attend for a whole company?
Yes, but the grid will be as strong as that person’s access to real sales objections. If product and commercial leads disagree in private, send both.
What is a real limitation of this format?
The Intensive will not invent a category that does not exist in your pipeline. If you have no customers yet, the Category Positioning Lab or a private diagnostic is a better first step. We will say so in the intake note rather than fill six weeks with speculation.
Notes from past Intensive rooms
“Week 4 killed two homepage headlines we had already paid to photograph. Annoying. Correct.”
I came in hoping the Brand Grid Intensive would also settle our packaging hierarchy. It did not. What it did settle was which product line is allowed to speak first. Packaging still needed a separate designer, which the syllabus had already said.