Brand Grid Intensive
Fill every cell of a one-page brand grid with claims you can defend in a sales conversation.
SiteCraft Grid runs Brand Strategy Consulting as a working system: who you are for, what you refuse, which proof you can actually show. Identity and media come after those cells are filled.
See the IntensiveFrom recent rooms
“The Brand Grid Intensive did not give us a slogan. It gave us a page we still open before we approve a campaign line.”
We booked Verbal Architecture Studio expecting copy polish. What we got was a banned-words list and a proof ladder. Useful, though the homework between sessions was heavier than the brochure implied.
Open programs
Fill every cell of a one-page brand grid with claims you can defend in a sales conversation.
Naming logic, voice range, and the sentences your website should stop repeating.
Map rivals by the jobs they actually win, then pick a lane that is not a slogan contest.
How rooms run
Brand Strategy Consulting here is not a deck of archetypes. Each engagement produces a grid: audience, offer, proof, tone, and the decisions you will not reopen every quarter.
Studio notesWe collect claims already in sales decks, packaging, and founder interviews. Contradictions stay visible.
Each claim meets a customer objection. If the proof is a wish, it leaves the grid.
You leave with language, a banned list, and a one-page sheet your agencies can actually use.
Next intake
Write to the studio with a short brief. We reply within two working days with whether a program or a private diagnostic fits.
Write the studio